Inbound Marketing Will Grow Your Business

Inbound Marketing targets your ideal prospect, attracts them to your website and turns them into your customers. Get more business from your company’s website.

We Attract Your Ideal Prospects And Turn Them Into Your Customers

Your ideal prospects are out there every day searching for you and what you do.  We use targeted inbound marketing strategies to get them to your website and use marketing automation to understand when THEY are ready to buy. This results in a steady flow of sales qualified prospects and real revenue for your company.

The powerful combination of strategic inbound marketing and search engine optimization generates ongoing sales qualified leads for your business.

WHY CHOOSE US

Our Inbound Marketing Agency Can Help You With

Inbound Marketing

Your best prospects come to you and we turn them into your customers. We can create an inbound marketing strategy that will turn your website into a lead-generating machine.

Search Engine Optimization

Make sure that your website is optimized to be search engine friendly so that you can be found when your buyers are looking for you.

Pay Per Click Advertising

Facebook Ads and Google Ads are great ways to generate quick leads. We’ll develop up a strategic plan to maximize your PPC or Pay Per Click advertising ROI.

Our Inbound Marketing Process

Our Inbound Marketing Strategies Are Proven Successful

Define Your Company's Target Audience By Creating Personas

Understanding who your ideal prospect is in detail is crucial to starting inbound marketing correctly. We create a detailed description of your ideal prospect and what questions and problems they have that you can answer and solve. All businesses have multiple audiences and understanding the differences between those audiences will make or break your online marketing efforts.

Once your persona is defined, all efforts must consider who that persona is and what motivates them so that your marketing messages fit like a glove with your ideal prospects’ needs. When that happens you will get much better results.

 

Competitive Search Engine Optimization Audit

We audit your website and the websites of three of your competitors for search engine optimization. This shows us what’s working and what’s not working for your website and those of your competitors. The audit helps us build a plan to increase your website’s visibility in the search results.

We look at all of the things about your website that Google evaluates when it decides where you will rank in the search engine results. We examine technical SEO elements like errors on your site, HTML tags, page loading speed, and a variety of others.

We also report on your and your competitors’ current keyword rankings and links to the websites and we do an evaluation of your content, user experience, and conversion optimization. 

Deep Dive Keyword Research

We do deep dive keyword research to determine the best strategy to help your website increase visibility in the search engine results for the terms that will help drive more business for your company.  We consider your targeted persona, competitive websites search rankings and identify which keywords offer the greatest opportunity to increase your visibility in the search engine results.

We then develop a targeted keyword list that we will use to optimize your existing website and to develop a strategy for additional content creation.  We track your website’s rankings for the targeted keyword list and re regularly adjusting and optimizing your website in order to increase its visibility in the search engine results.


Targeted Content Optimization

We optimize the existing pages of your website modifying the tags and the content. Then we develop a content calendar that plans regular ideal prospect targeted content. By focusing on the keywords your ideal prospect searches for your content gets in front of them more often and your website traffic skyrockets.

We track your keyword rankings, how often your pages appear in the search results and how often they are clicked, total traffic, and organic traffic to your site.  This process usually doubles website traffic within 12 months.

Irresistible Calls To Action And Landing Pages

We create calls to action and landing pages that are focused on one thing, getting that conversion.

Calls to action should offer your prospect something helpful an educational that they see as tremendously valuable. This is not the time for the sales pitch of your services.  Your call to action should quickly and directly explain the benefits to the prospect of the content you are offering them. We add the call to action to all content so that after they find your site in search results they have an opportunity to become a lead.

When they click on the call to action, they move to a clear and focused landing page that is focused on getting that conversion. We eliminate all distractions and focus on that conversion action.

Full Report Suite And Monthly Strategy Session

We deliver a full suite of reports that clearly defines what’s working and what’s not for your campaigns. Plus we adjust strategy to improve things that aren’t working and leverage more of what is working.

We also stay on top of the daily changes to Google and develop strategies to stay ahead of the search engine changes curve.

Our strongest value is the strategic adjustments we make to ensure you are getting maximum ROI from your digital marketing investment.

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