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How To Get Your Business To Show Up On The Map In Google

Mar 2, 2017 5:45:13 PM | 0 Comments | SEO

Here are the first steps you need to take to help get your business to show up on the map in the Google search engine results.


Hi, I'm Don Seckler, I'm the CEO of Peak Inbound Marketing. We're a digital marketing agency that helps companies get more business from their websites. And we're doing these videos to help business owners understand and also execute some strategies that will help you get more visible online and in search engines.

What Is SEO And Why Do I Need It For My Business Website?

Mar 2, 2017 5:39:57 PM | 0 Comments | SEO

 

 


Hi, I'm Don Seckler, I'm the CEO and Chief Strategist of Peak Inbound Marketing. We're a digital marketing agency that works with companies to help them get more business from their company website.

So one of the questions that I get asked most often by prospects and also by clients is, "What is SEO and why do I need it for my business website?" Well let's start with SEO.

30 SEO Companies In New Jersey

Nov 12, 2016 2:05:40 PM | 0 Comments | SEO

30 Search Engine Optimization Companies in NJ 

The best SEO strategies are targeted to help you reach your ideal prospect.  If you are looking to increase your NJ business website's visibility in search engines and get more business from your website please click here to get a free SEO audit and strategy plan for your business.  

Why Inbound Marketing Is Perfect For Your Plastic Surgery Practice

What do you think is the one thing that has been most changed by the Internet?


Music?  Sure, the entire music industry was turned on its head by digital files and online access.  It was completely disrupted.


TV? Yes, streaming services like Netflix, Amazon and Hulu all have amazing original content. They have become mainstream very quickly and binge watching is now a normal part of our lexicon.

3 Keys To Maximizing Assisted Living Facilities' Digital Marketing Efforts

Jul 4, 2016 6:07:00 PM | 0 Comments | Assisted Living Marketing

Digital is now one of the most, if not the most important marketing channels.  Google recently said that they process over 2 trillion searches a year. If you aren’t successful marketing in the digital channel, you’re missing out on business.

The digital world can be a challenging one for assisted living facility.  There’s a lot of competition and it can he hard to be visible and stand out online.  Fortunately there things you can do to improve your visibility and get more business from digital sources.  Here are three keys to maximizing digital marketing efforts for your assisted living facilities.

4 Things You Must Have On Your Assisted Living Landing Page And One You Should Not

Jul 4, 2016 5:52:13 PM | 0 Comments | Landing Pages, Assisted Living Marketing

When you’re starting a digital marketing effort for your assisted living facility you must use landing pages.  Landing pages help you focus your prospective prospect and find out if they truly are a prospect or just a tire kicker.  Without landing pages your odds of success are greatly reduced.

Top 3 SEO Strategies For Plastic Surgery Practices

Jan 3, 2016 7:25:19 PM | 0 Comments | SEO, Cosmetic Surgery Marketing

When you’re trying to make sure that people find your plastic surgery practice online, the first step is making sure that you are following best practices for SEO - Search Engine Optimization.  

SEO is the process of making sure your website is setup to work well with search engines and that you are addressing the problems that you solve for your prospects so that they can find you easily online.  SEO does require some technical knowledge and it changes regularly but at its essence, SEO is quite simply targeted digital marketing.   

These three SEO strategies will help your practice become more visible and generate more leads for you.

Cosmetic Surgeon Digital Marketing Goals for The New Year

 

With the start of a new year, it always pays off to do an evaluation of your past year for your practice and also to set some goals for the coming year, 2016.

Today you must consider your digital marketing efforts, both for this year that’s coming to an end and also to the new year ahead.  The numbers on digital usage by everyone,  including your prospects, are staggering. Almost 87% of Americans have internet access.

If you are not taking advantage of the vast digital audience, you’re losing business to your competition. So it’s imperative that you focus on digital marketing strategies if you want to grow your practice and make 2016 more profitable than 2015.

Here are 3 digital marketing goals that will help your grow your practice’s profitability.

Is Your Plastic Surgery Website Generating Enough Leads?

If you’re like most plastic surgeons, the answer is likely “no”. 

Sure, word of mouth, referrals from past patients and other doctors are great sources of business.  But, unfortunately, they are usually not great sources for steady business.  Referrals are very passive and you can’t really control the amount of them that you get for your practice in a consistent and reliable manner.

Your website is your 24/7 online business representative.  Is your website a consistent source of well qualified leads?  No?  You’re not alone.

Most plastic surgery websites are not set up to turn visitors into leads.  Most of them are set up in a sales brochure style. This style of website is a very dated approach and does not work to generate leads very well in today’s world.

So how can you make sure that your plastic surgery website is optimized to be a lead generation machine?  Here are 3 ways to do just that.

Plastic Surgery Marketing Call To Action Mistakes You Should Never Make

What is a call to action and why should I care if I’m making mistakes with one?  A call to action is a crucial piece of your plastic surgery marketing puzzle. 

When you get a visitor to your website, do they know what to do next?  If not, you need to focus on creating strong, attention getting calls to action.

A call to action (frequently abbreviated as CTA) is an image or text link that prompts your visitor to do something.  Usually that something is the next step in your sales funnel.  So your plastic surgery marketing efforts can be greatly enhanced by using calls to action that are effective in getting conversions and generating leads.

Here are 4 call to action mistakes you should never make: