If you’re like most plastic surgeons, the answer is likely “no”.
Sure, word of mouth, referrals from past patients and other doctors are great sources of business. But, unfortunately, they are usually not great sources for steady business. Referrals are very passive and you can’t really control the amount of them that you get for your practice in a consistent and reliable manner.
Your website is your 24/7 online business representative. Is your website a consistent source of well qualified leads? No? You’re not alone.
Most plastic surgery websites are not set up to turn visitors into leads. Most of them are set up in a sales brochure style. This style of website is a very dated approach and does not work to generate leads very well in today’s world.
So how can you make sure that your plastic surgery website is optimized to be a lead generation machine? Here are 3 ways to do just that.