Understanding who your ideal prospect is in detail is crucial to starting inbound marketing correctly. We create a detailed description of your ideal prospect and what questions and problems they have that you can answer and solve. All businesses have multiple audiences and understanding the differences between those audiences will make or break your online marketing efforts.

Once your persona is defined, all efforts must consider who that persona is and what motivates them so that your marketing messages fit like a glove with your ideal prospects’ needs. When that happens you will get much better results.

We audit your website and the websites of three of your competitors for search engine optimization. This shows us what’s working and what’s not working for your website and those of your competitors. The audit helps us build a plan to increase your website’s visibility in the search results.

We look at all of the things about your website that Google evaluates when it decides where you will rank in the search engine results. We examine technical SEO elements like errors on your site, HTML tags, page loading speed and a variety of others.

We also report on your and your competitors’ current keyword rankings, links to the websites and we do an evaluation of your content, user experience, and conversion optimization. 

We do deep dive keyword research to determine the best strategy to help your website increase visibility in the search engine results for the terms that will help drive more business for your company.  We consider your targeted persona, competitive websites search rankings and identify which keywords offer the greatest opportunity to increase your visibility in the search engine results.

We then develop a targeted keyword list that we will use to optimize your existing website and to develop a strategy for additional content creation.  We track your website’s rankings for the targeted keyword list and re regularly adjusting and optimizing your website in order to increase its visibility in the search engine results.

We optimize the existing pages of your website modifying the tags and the content. Then we develop a content calendar that plans regular ideal prospect targeted content. By focusing on the keywords your ideal prospect searches for your content gets in front of them more often and your website traffic skyrockets.

We track your keyword rankings, how often your pages appear in the search results and how often they are clicked, total traffic and organic traffic to your site.  This process usually doubles website traffic within 12 months.

We create calls to action and landing pages that are focused on one thing, getting that conversion.

Calls to action should offer your prospect something helpful an educational that they see as tremendously valuable. This is not the time for the sales pitch of your services.  Your call to action should quickly and directly explain the benefits to the prospect of the content you are offering them. We add the call to action to all content so that after they find your site in search results they have an opportunity to become a lead.

When they click on the call to action, they move to a clear and focused landing page that is focused on getting that conversion. We eliminate all distractions and focus on that conversion action.

We deliver a full suite of reports that clearly defines what’s working and what’s not for your campaigns. Plus we adjust strategy to improve things that aren’t working and leverage more of what is working.

We also stay on top of the daily changes to Google and develop strategies to stay ahead of the search engine changes curve.

Our strongest value is the strategic adjustments we make to ensure you are getting maximum ROI from your digital marketing investment.