Recently, Google announced that they are now processing over two trillion searches per year. That means that right now, someone is searching for what your business does. Are you visible in those search engine results? Or are your competitors getting that business? Your search engine visibility is the first step to getting business from your website.
Here are 3 ways you can increase search engine visibility for your business. As you implement them, keep in mind that optimizing for search engine visibility is marketing. When you follow traditional targeted marketing practices online, you’re already halfway to search engine visibility success.
Clearly define and target your ideal prospect
When you have truly defined your ideal prospect and defined what makes them unique, you can create content on your website that targets their unique needs, solves their problems and answers their questions. When you do that, you will have much higher visibility in search results for content that is tailor-made for your ideal prospect.
In order to target your content for higher search engine visibility, you need to Identify your targeted keywords. You can use a keyword tool like Google Keyword Planner, SEMRush or Ahrefs. Identify keywords that have higher search volume and lower competition and that would indicate that someone is looking to use your services. When you build your content plan, you must focus it on the keywords that you have selected. You can’t have good search engine visibility for keywords if you don’t have those words on your website.
Getting your targeting down helps you fill the top of your lead generation funnel with great prospects because you have targeted from the very beginning. Targeting is an old school tactic that works in today’s digital world.
Stop trying to sell and start trying to help
If your website is sell, sell, sell, you’re probably getting no actual business from it. You have to understand that the number one thing that the Internet has changed is how people buy. Buyers used to need sellers to get the information a buyer needs to make a purchase decision. With the Internet, buyers can do all of their pre-purchase research without the seller. So when you try to sell before they’re ready to buy they push back.
It’s key to be able to understand buyers’ journeys in order to have success in getting business from visitors who come to your website via search results.
Creating content that helps your prospect and answers their questions is a great way to attract your ideal prospect. By creating this content, you will greatly increase your visibility in search results that your ideal prospect is looking at.
Increasing your visibility in search for awareness stage content is a great way to get your ideal prospect into your marketing funnel.
Make Data-Driven Content Decisions
Often we see business owners trying to increase search engine visibility by creating content but without a plan. This is a huge mistake. In order to effectively increase search visibility for your business with content, you need to make data-driven content decisions.
Google gives you data about every keyword including search volume and the competition for that keyword. By doing the research to see how people search for what you do, you not only have solid numbers to base your content choices on but you very often will uncover new ideas for content that is very relevant to your audience and will help you get in front of them more often.
The other side of data-driven content decisions is looking at your existing content and analyzing the data to understand which pieces of content are effective and which ones need some love. This process is a great way to increase your search visibility.
You can look at several metrics like overall traffic to a particular piece of content, organic search traffic to that content, how often that content shows up in search results and how often those search results are clicked, plus you can look at which pieces of content are ranking in Google and for which keywords and which ranking positions.
All of that data will shine a light on content successes, opportunities, and challenges.
If you need help increasing your business’ search engine visibility, feel free to reach out to us here at Peak Inbound Marketing (973) 770-4668.