What is Meant By SEO?
Let’s start with a SEO definition. SEO (Search Engine Optimization) is the process of modifying your website so that it shows up in search engines when your prospects are looking for you or what your business does.
So the meaning of SEO is that it’s a process that helps your business website be more visible in search engines. If a search engine optimization firm is promising to make you number one on Google, they are making promises they can’t keep. Realistically, every business website needs a broad search profile which will help you rank in the search engines for more searches so you get more prospects to your website. Sure, you’d love to have number one rankings, but there are so many variables that no one can guarantee that for you. In fact, guaranteeing rankings is actually against Google’s own guidelines.
Ideally, a search engine optimization firm should explain that SEO work can have a major positive impact on your business. Just be wary of any promises that seem too good to be true.
What Are The SEO Services That You Provide?
SEO services should always start with a clear definition of your ideal prospect. Every decision in marketing including SEO services needs to start with the audience you are trying to attract. Once that audience is defined, we can begin keyword research to find the keywords that show some sort of intent to use your business’ services.
You also should expect a competitive SEO audit. If there are a couple of competitors that you see them frequently in Google searches that you’d like to show up for, your SEO firm should want to find out why those competitors are doing better. That way you can leverage that information to improve your own site.
Keyword research should show you how many searches there are for each keyword plus the amount of competition for that keyword. You should look at groups of keywords by theme. More and more Google evaluates the meaning of the text on a page so you need to reinforce the meaning with phrases that have a similar meaning.
The next SEO service you should be getting from a search engine optimization firm should be optimization of your business website. This includes making sure that your technical SEO elements are all optimized with the results of your keyword research. The technical SEO elements are the URL, Title tag, H1 tag and the Desc tag on each page. Make sure that these elements contain your target keyword.
The content on these pages should also be optimized with relevant keywords and supporting phrases.
A good SEO firm will also create a link building strategy for your business website. There are many ways to get links to your website. But link building is slow and very labor intensive. If someone says they can get you hundreds or even thousands of links to your site, it’s likely that they are doing something that in the long term could end up with a manual penalty from Google.
Your search engine optimization firm should also be tracking a lot of data about each page on your website so that when they do make changes they will be able to accurately measure the impact these SEO changes have made. Things that can be tracked include the amount of total traffic to a page, organic search traffic to a page, which keywords and in which position a page ranks, how many times a page shows up in the search engine results and how many of those results are clicked.
How Quickly Will We See SEO Results?
If you are regularly adding to your website with keyword targeted content (we recommend weekly keyword targeted blog posts of 600 or more words) and building links to your site, you will start to see improvements in keyword rankings in 4 months. After rankings increase and your visibility have increased your traffic to the site will increase and if you have a good lead generation and nurturing program in place, your lead generation will follow.
Organic search engine optimization is not a fast process. It’s more like the tortoise than the hare. But in the long run, a strong keyword targeted SEO and content strategy moves the needle and drives actual business for companies that are willing to commit.