Running a New Jersey company can be tough at times. New Jersey was ranked 45th in a list of the best states for business by chiefexecutive.net. But that doesn’t have to limit your inbound marketing efforts.
Here are 4 ways New Jersey companies can improve their inbound marketing efforts.
Get your local listings in order. This is important for all businesses, but it’s especially important if most of your prospects for business are located in New Jersey like you are.
To understand why this is important you have to understand the very basics of how Google works. Google wants to always provide the answer to a searcher’s question even if the searcher doesn’t exactly ask the question in a clear and direct way. Goggle’s goal is to deliver the answer to the searchers’ intent.
So that’s why if you’re in Morristown and you type “pizza” into Google, you’ll see a list of pizza places in Morristown and they’ll likely be sorted from nearest to furthest from your location.
So you want to make sure that your website and all of the online directories like Google Maps, Yelp and the many others all list your physical address exactly the same. You also want to make sure your phone number is consistent as well.
These factors will be part of the ranking evaluation that the search engines do of your website and the content pages that you are creating for your inbound marketing campaigns. A large part of the traffic you can generate by generating content will be affected by geographic keywords like “small business accountant NJ”. So you want to make sure you have those ducks in a row so that your inbound marketing content has a chance at better search engine rankings.
Don’t be afraid to let your Jersey show. We New Jerseyans know that the Garden State isn’t all Real House Wives and Jersey Shorecharacters that people see on TV.
Many businesses are more comfortable dealing with other businesses who are local. So don’t be afraid to mention the Giants or Jets, Bruce Springsteen, The Shore or even a pork roll, egg and cheese sandwich in your inbound marketing content. Let that Garden State personality out and use that home field to your advantage with other New Jersey Businesses.
Take advantage of local media to reach your potential customers. Inbound marketing isn’t just sitting back and letting the customers come to you. It’s more built around the technique of offering helpful, not salesy, content to a prospect and using content to qualify the prospect as they move through the sales funnel.
Now of course you do want to promote your inbound marketing content via your website and through social media, but you can also take advantage of some local New Jersey media websites.
NJ.com, NewJerseyMonthly.com and the various New Jersey Patch sites are great places to promote your content and reach people who aren’t already familiar with your business.
Most of these websites also have enewsletters that provide their audience with content. These enewsletters are also great places to reach new prospects.
Offer a special Jersey benefit. You can offer a free review of current practices in whatever your niche is, but offer it up as a benefit for New Jersey companies.
Get a designer to put together a NJ Diner kind of look for the promotion and publicize it with as many local organizations as you can find. People love something that is more targeted to them. It makes them feel special and that will translate into more business for you.
So take these 4 tips and let your Jer