Google For Nonprofits is a great resource for nonprofit organizations that can help you greatly increase online donations for your organization. It offers you several tools that make increasing online donations to your nonprofit much easier. Here are 4 ways you can increase your organization’s online donations using Google For Nonprofits.
Use Google Ad Grants
Google Ad Grants are the 900-pound gorilla of Google For Nonprofits because it is the one tool that can really move the needle for any nonprofit organization. Google Ad Grants offer most nonprofits the opportunity to get up to $10,000 in free Google Ads every month.
If your organization is not currently using Google Ad Grants, you should be. However, be aware that Google recently instituted some new requirements to keep your Google Ad Grants account up and running. You can see those new requirements here.
You can use Google Ad Grants to increase awareness about your nonprofit organization, sell event tickets, recruit volunteers and increase online donations dramatically. It’s not uncommon to see increases in online donations of 10X or more when Google Ad Grants are set up with a well-targeted strategy.
Target Your Online Donation Efforts For Amazing Results
When your online donation efforts are targeted, just like any marketing effort, you will get much better results. While Google Ad Grants is a great platform, it is almost useless without a solid strategy.
To develop your targeting strategy for generating more online donations you need to paint a clear picture of who your ideal donor, that person who is most likely to donate to your nonprofit. Google For Nonprofits has some tools that you can use to do just that.
Google For Nonprofits gives you access to GSuite, Google’s comprehensive suite of collaborative tools. You can use Google Sheets and Google Docs to have one version of documents that everyone on your organization’s team can use to add to or edit in real time from anywhere in the world. Plus all the additions and changes are tracked with their versioning system. Never again will you have to wonder which version of a document is the most recent. This will make your team’s efforts in defining your target donor much much easier.
You can also use Google Forms to survey your past donors about their motivation for donating. Ask them why they chose your nonprofit over others to make a donation. Identifying those motivation factors can help you better market for future online donations. Often you’ll find out information that your team hadn’t thought about.
Your past donors can be a great resource of insights that you won’t get anywhere else. Even if you learn nothing new, it’s very helpful to confirm you nonprofit’s team’s thoughts about what motivates people to donate to your organization online.
Utilize Google Donation Tools To Expand Your Reach
Another useful tool included in Google For Nonprofits is Google One Today. It’s a free app for mobile devices that features a different nonprofit project every day and makes it easy for people to donate.
Google donation tools also allow you to add a “Donate Now” button on your Google Knowledge Panel, streamlining the donation process when people do a Google Search for your nonprofit organization.
You will also be able to get more online donations by sharing your Google One Today campaign over social media, email, or in the dedicated One Today app.
With automatic payment receipts and a simple donation process, Google donation tools make it easy for supporters to contribute directly to your nonprofit organization.
Engage Your Prospective Donors Using The YouTube Nonprofit Program
The YouTube Nonprofit Program is also part of Google For Nonprofits. The power of video storytelling is clear. We get so much information from video and it often can be extremely moving emotionally. When you can move someone emotionally you have a much better chance to get them to donate.
Plus YouTube is the second largest search engine after Google. So it’s a great place to amplify awareness of your nonprofit organization and increase online donations.
The YouTube Nonprofit Program includes several features that you can utilize to increase online donations.
Link anywhere cards let you link supporters to an external URL. That means you can send them right to your donation page which you have optimized to get more donations.
Call-to-action overlays can direct viewers to your website. These overlays are another great tool that you can use to move people to your website where they can easily donate to your nonprofit organization.
Donation cards can help with fundraising and to rally supporters. Donation cards are an overlay or popup that make it super easy for someone to donate to your nonprofit. Check out this short video to see how the donation cards work.
Plus YouTube’s Creator Academy offers free lessons about how to make engaging videos. These lessons are tailored to nonprofits.
So as you can see, Google For Nonprofits offers several ways for you to greatly increase online donations for your nonprofit organization. If you have questions about this article or need help increasing online donations for your nonprofit give us a call at (973) 770-4668 or visit https://www.peakinboundmarketing.com/google-ad-grants-for-nonprofits/.