Google has made some really awesome tools available to nonprofit organizations. These tools are free, come with your membership in Google For Nonprofits, and can give your nonprofit organization a leg up on trying to reach your mission goals. These tools are also best in class and that will give you a direct ROI by increasing donations to your organization, awareness, event ticket sales and even in volunteer recruitment.
Everything here is included Google For Nonprofits. You can get started by signing up for Google For Nonprofits here. It’s simple to sign up although your acceptance in the program may take several weeks. The benefits of Google For Nonprofits have a very high value so Google takes the time and effort to manually review every application.
G Suite For Nonprofits
G Suite is an integrated set of apps included in Google For Nonprofits that provide your organization with tools for word processing, spreadsheets, email, calendar, and presentation software.
If you have never tried the G Suite applications, you likely have used the programs that make up Microsoft Office, Word, Excel, Powerpoint, and Outlook. The G Suite equivalents, G Docs, G Sheets and G Presentations all have very similar functionality.
The G Suite applications including Google Drive allow your nonprofit organization’s team to collaborate in real time in a secure environment where people can access documents from anywhere in the world and you can keep a single version of any document to ensure data integrity and efficiency for your team.
Companies and nonprofit organizations around the world have been using G Suite very successfully for years and now you can join them for free.
Google Ad Grants
Google Ad Grants may be the most valuable part of Google For Nonprofits. Google Ad Grants give any nonprofit up to $10,000 per month in free Google Ads advertising. That’s a game changer for any nonprofit and we think the best part of Google For Nonprofits.
There are some new requirements that Google added to the Google Ad Grants program this year. They include maintaining a 5% click-through rate on your ads, two ad groups with at least two ads each, use of site links, geo-targeting, conversion tracking and more. If you want the lowdown on all the new requirements for Google Ad Grants click here to read our detailed explanation of the requirements.
Don’t take the requirements lightly. We have seen Google shut down non-compliant accounts.
The Google Ad Grants program in Google For Nonprofits allows any organization the ability to increase online donations substantially. We often see increases of 10X or more in online donations when an Ad Grants campaign is set up and executed properly.
YouTube Nonprofit Program
The YouTube Nonprofit Program is also part of Google For NonProfits. YouTube is also the world’s second largest search engine after Google. Getting your message out in a video can open your organization to a much wider audience than ever before.
As a member of Google For Nonprofits You’ll get access to features in YouTube that especially useful for nonprofit organizations:
- Link anywhere cards let you link supporters to any external URL
- Call-to-action overlays can direct viewers to your website
- Donation cards can help with fundraising and to rally supporters
- Creator Academy offers lessons tailored to nonprofits
Click here to see how some nonprofit organizations have maximized the value of the YouTube Nonprofit Program.
Google Earth and Maps For Nonprofits
Google for Nonprofits also gives you access to the Google Maps platform that gives you a way to help people locate the community programs and resources that you provide in their local area.
You can also use Google Earth to develop very compelling data visualizations to track and share your organization’s impact. You can also take your nonprofit organization’s supporters on location via a virtual tour.
Google Donation Tools
Google Donation Tools are a powerful asset for any nonprofit and one of the key components of Google For Nonprofits. These are free and powerful tools that can help you raise more money online.
Google One Today is a free mobile app that features a different nonprofit project every day and makes it easy for people to donate. There is no fee, 100% of the donations generated via Google One Today go to your nonprofit organization.
You can also use Google Donation Tools to add a “Donate Now” button to your Google Knowledge Panel. That puts your donation button in a very visible place in the Google search results.
As you can see the 5 tools that are included in Google For Nonprofits have a huge benefit for any nonprofit organization. If you have any questions or need help implementing these tools please don’t hesitate to reach out to firstname.lastname@example.org or call our office at (973) 770-4668.