Peak Inbound Marketing was retained by this B to B company to help focus their digital presence on their ideal prospects to generate more business from their website. They were already a leader in their industry and regularly working with a wide range of companies including large international brands. They just needed some help to increase the visibility of their website and turn it into a lead generation machine.B-to-B Company Sees Enormous Growth Via Targeted Inbound Marketing And Search Engine Optimization
SEO Audit We started out with a deep dive competitive SEO audit of their website and those of their four biggest competitors. We looked at everything Google evaluates when they look at a website. The audit included a detailed review of the technical SEO elements of each website, page load speed (which has become very important to Google), user friendliness, conversion optimization, inbound link profiles, search engine rankings and domain authority.
Targeted Persona & Keyword Research After fully identifying the strengths and weaknesses of each website, we worked with the client’s internal team to define a persona of the ideal prospect. We used the learnings from the persona definition and competitive ranking information to do deep dive keyword research. Identifying keywords to target is a crucial part of any SEO or Inbound Marketing strategy. Understanding the actual data about how your ideal prospect searches for what you do is extremely important. Many businesses make the mistake at guessing at which keywords are the best targets. Understanding which terms have the best search volume and the least competition helps you build a targeted path to vastly increase search visibility and website traffic from your ideal prospects. Keyword Targeted Content Strategy Armed with the deep dive keyword research we put together an ongoing keyword targeted content strategy. Focusing on reinforcing keywords that were ranking but on the second or third page helped the ranking for those terms increase an many of them moved on to page one. We were also able to expand the search visibility greatly by gaining rankings for new targeted keywords that would drive business for the client. The bottom line is that you can’t rank in Google if you don’t have content about the targeted keyword and related subjects on your website. Results: Greatly Increased Search Visibility When we started with this client we created a list of keywords that we wanted to target. These keywords were all focused on having some sort of intent to purchase this client’s services. Our targeted list was around 150 keywords. At the beginning 23 of those targeted keywords were ranking in Google with 5 of them on the first page. After one year we had 75 of the targeted keywords ranking with 27 of them on page one. Many of those on page one were broad but targeted keywords that showed direct intent to buy this client’s services. We also saw huge growth in overall keyword rankings for the website beyond our targeted keywords. Going from 311 total keywords ranking to 1,398. That’s growth of 4X in terms of overall search engine visibility. If you’d like to double your website traffic with your ideal prospect and turn your website into a lead generation machine, please reach out to us at (973) 770-4668 x101. Results: Doubled Website Traffic Just doubling the traffic to a website is meaningless, unless you do it the way we do, with hyper targeted traffic from prospects with intent to purchase. Here’s a look at the Google Analytics report of this B to B company’s number of users to the website year over year. When you can double the number of people to your website and they are coming to see content all about what you do, you will get a huge increase in the amount of business generated from your website.
