• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Peak Inbound Marketing

Inbound Marketing & SEO Agency

  • Services
    • Family Law Practice Marketing
    • Inbound Marketing
    • Search Engine Optimization – SEO
    • Pay Per Click Advertising – PPC
    • Competitive SEO Audit For Your Business Website
    • HubSpot Consulting
  • Solutions
    • Increase Website Traffic
    • Get More Leads
  • Blog
  • About
    • Careers
    • Contact Us
  • Call Us (973) 770-4668
  • Services
    • Family Law Practice Marketing
    • Inbound Marketing
    • Search Engine Optimization – SEO
    • Pay Per Click Advertising – PPC
    • Competitive SEO Audit For Your Business Website
    • HubSpot Consulting
  • Solutions
    • Increase Website Traffic
    • Get More Leads
  • Blog
  • About
    • Careers
    • Contact Us
  • Call Us (973) 770-4668
  • Services
  • Solutions
  • Blog
  • About
Family law practice marketing team meeting

Family Law Practice Marketing Done Right

How to market your divorce law practice and do so effectively has changed dramatically over the past few years. Traditional outbound marketing methods like print, radio, tv and billboards are becoming less effective as more and more people are turning to online to find answers to their questions and to do research about divorce when they have a need.

Marketing a family law practice takes planning and understanding since consumers can now do so much research before they even speak with you, they only buy when they are ready to buy. Inbound marketing puts you in front of your prospects when they are ready to buy.

Inbound marketing can help you increase the ROI you get from marketing your family law practice

You are here: Home / Family Law Practice Marketing Done Right

Inbound Marketing and Family Law Practice Marketing Fit Like a Glove

When people need a divorce lawyer, they need to do research because they likely have no previous experience with family law and they have a lot of questions. So when you are building your law firm marketing plan, this is a perfect opportunity for you to educate your prospect and answer many of their questions.

Targeting family law prospects

Your law firm marketing plan should focus on who your ideal family law prospect is. Identify their problems that your business can solve and the questions that you can answer for them. When you paint the picture of your ideal prospect and identify their pain points, you can present solutions. If you have content around those pain points and solutions on your family law website, interaction with that content help identify them as your ideal prospect. When your family law practice marketing efforts are targeted, your results are better and your ROI is higher. By targeting your ideal prospect you will increase your visibility in search engines for that ideal prospect.

Attract qualified family law prospects

Your law firm marketing strategies need to attract your prospects with helpful quality content on your divorce law website that answers their questions and helps them figure out what’s causing their pain points. Solutions to their pain points and answers to their questions help your prospects and that’s the first step to building trust. By researching how people search for these pain points and solutions, you can find the easiest ways to attract qualified prospects to your family law website. This is the beginning of best practices for online lead generation for family law practices.

Content strategies that work for family law practices

Content is key to all of your digital marketing strategies.  You won’t show up in search results for what you don’t have on your website. By creating a targeted content strategy you can create clusters of content around a subject and your entire website will get more visible in search and thereby you’ll get more traffic from your ideal prospects.

Convert visitors into leads

Your website should have one purpose, to turn visitors into leads and leads into customers. Using premium content that educates like ebooks, informational emails, and videos are great ways to move people to offer specific landing pages. When your landing pages and forms are focused on one thing, getting that conversion, lead generation will skyrocket.  You can even use this strategy with online advertising.

Nurturing leads

Once prospects move into your family law digital sales funnel, content can help identify when they are ready to buy. Using workflows that touch a prospect multiple times, you are able to more easily identify where they are in their buyer’s journey because they’ll tell you. The end result is more highly qualified leads for your family law practice.

Close more leads

Highly qualified leads turn into customers at a much higher rate. By utilizing marketing automation and lead scoring to identify when prospects are ready to buy, the closing rate for your family law practice will skyrocket. This makes the sales process much more efficient.

Measure your results

When running an inbound marketing campaign for your family law practice it is of paramount importance to be tracking your results. One of the best things about digital marketing is that everything is trackable.  That allows you to measure your results and make sure you are getting a return on your investment.  We do a strategic review with our family law clients every month and suggest changes based on results.

Family Law Ebook

How One Family Law Firm Got 10x ROI With SEO And Inbound Marketing

SEO CASE STUDY

More than 1,000% increase in search visibility has caused targeted traffic to the website to double and is delivering a steady flow of highly qualified prospects and a 10x ROI from digital sources.

The powerful combination of increased visibility in search and a targeted marketing automation process delivers leads that turn into business every month.

Read the full story here

Let Peak Inbound Marketing build a customized family law digital marketing game plan for success.

Peak Inbound Marketing is an inbound marketing agency. We focus on your digital goals and challenges and develop a customized inbound marketing strategy that will generate leads and help grow your business.

If you want to get more visitors and convert them into qualified leads and customers, inbound marketing is the answer.

With so many ways to connect with prospects online, family law practices are finding the opportunity to grow business like never before. Since your customer base thrives on information and interactions, family law practice marketing and inbound marketing are a match made in heaven.

Legal Marketing Tips

Analytics You Must Be Tracking To Get Business From Your Family Law Website

Analytics You Must Be Tracking To Get Business From Your Family Law Website

Analytics You Must Be Tracking To Get Business From Your Family Law WebsiteRead More

6 Action Items That Will Improve Your Online Family Law Advertising Right Now

6 Action Items That Will Improve Your Online Family Law Advertising Right Now

6 Action Items That Will Improve Your Online Family Law Advertising Right NowRead More

Family Law Practice Marketing Targeting Tactics & Why They Make All The Difference

Family Law Practice Marketing Targeting Tactics & Why They Make A Difference

Family Law Practice Marketing Targeting Tactics & Why They Make A DifferenceRead More

3 Changes To Immediately Make Your Family Law Website More Visible in Google

3 Changes To Immediately Make Your Family Law Website More Visible In Google

3 Changes To Immediately Make Your Family Law Website More Visible In GoogleRead More

How to Build The Perfect Law Firm Landing Page

How to Build The Perfect Law Firm Landing PageRead More

Family Law Firm Digital Marketing Strategies That Get Measurable Results

Family Law Firm Digital Marketing Strategies That Get Measurable Results

Family Law Firm Digital Marketing Strategies That Get Measurable ResultsRead More

Family Law Marketing Content Strategies That Will Help You Crush It

Family Law Marketing Content Strategies That Will Help You Crush It

Family Law Marketing Content Strategies That Will Help You Crush ItRead More

WHY GETTING E-A-T Right Is So Important For Family LAW Practice Websites

Why Getting E-A-T Right Is So Important For Family Law Practice Websites

Why Getting E-A-T Right Is So Important For Family Law Practice WebsitesRead More

One Tactic That Can Make Or Break Online Lead Generation For Divorce Lawyers

One Tactic That Can Make Or Break Online Lead Generation For Divorce Lawyers

One Tactic That Can Make Or Break Online Lead Generation For Divorce LawyersRead More

Online Lead Generation Techniques For Divorce Lawyers

Online Lead Generation Techniques For Divorce Lawyers That Move The Needle

Online Lead Generation Techniques For Divorce Lawyers That Move The NeedleRead More

7 Hacks That Will Make Your Law Firm Lead Generation Program Explode

7 Hacks That Will Make Your Law Firm Lead Generation Program ExplodeRead More

4 Secrets That Will Dramatically Improve Your Online Legal Marketing

4 Secrets That Will Dramatically Improve Your Online Legal MarketingRead More

 

Footer

Hubspot Certified

 

Architecture Firm Marketing

 

Family Law Firm Marketing

 

Healthcare Marketing

Follow Us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Peak Inbound Marketing
(973) 770-4668
[email protected]

  • Services
  • Solutions
  • Blog
  • About

Copyright © 2010 - 2020 SEO & Inbound Marketing Agency · All Rights Reserved · Powered by BizBudding Inc.