How do I get more leads online? There are as many ways to get online leads as there are stars in the universe. But I am going to give you 4 of the greatest online lead generation ideas.
What makes them the greatest? Well, it’s simple. They work.
Enough of the chit chat, here they are:
1) Create a Sense of Urgency Based on a Fear of Missing Out on a Limited Opportunity
Creating a sense of urgency is one of the time-tested methods of motivating people to act on an offer. It’s been used since the beginning of selling things. You just want to avoid an approach like the classic “Going Out of Business Sale”. That comes off as hokey and unbelieveable.
Limited Time Offers
Limited time offers are very effective because people understand that specials often have expiration dates. they’re used to seeing these and know that they can sometimes get a great deal if they act now.
Limited Quantity Offers
Limited quantity offers are even more urgent because the element of time is taken out of the equation and you’re now dependant on the actions of others to determine whether or not you’ll get this great offer.
2) Increase the Exposure of Your Call To Action
Your call to action is when you prompt someone to take an action, click here, sign up now, get your free e-book, etc.
Why not take advantage of the often forgotten page, the thank you or confirmation page. Even the big boys don’t always do this.
Think about the thank you page. The person who gets to the thank you page already likes your company. After all, they’ve either signed up for something from you like an email newsletter or they’ve asked you for more information, or even better, they’ve just purchased something from you.
Every marketing person on earth should know it’s easier to resell an existing customer than to acquire a new one. That’s marketing 101. So make another offer on your thank you pages. You’ll get an incremental increase that will really add up over time.
You can thank me later.
3) Sell the Benefits Not The Features
This frustrates the heck out of me. I see it all the time. Selling of features instead of benefits.
When a person is making a decision to sign up for something or purchase something, there is an almost subconscious evaluation of the transaction that occurs in their mind. It goes something like this:
“What will this do for me?”
“Is it worth giving up my money or personal information in exchange for what this will do for me?”
The benefits of something are how it will help a person or solve a problem for them or meet another one of their needs. So the fact that car sleek and black are features. That the car looks cool and thereby makes the driver feel cool is a benefit.
A shovel’s features are it’s size and what it’s made of. A shovel’s benefit is that using it makes digging a hole easier than doing it with your bare hands.
Always sell the benefits.
4) Shorter Forms Get More Responses
If you can get by with one field, DO IT!
There are many studies (Google it) that show every time you add a field to a form you reduce response. So always go with the bare minimum in terms of fields.
You can always go back to the people who’ve filled out your form and ask for more data later. There are many ways to do this. Surveys, contests, offer of a gift for their birthday, etc. You can even do data overlays in today’s big data world.
But if you don’t get the first sign up never have a chance to get any of that other data. I’d rather have 1,000 signups and eventually get the rest of the data I’m looking for on 250 of them than get 25 or 50 complete data sign ups. And yes, there can be that big of a difference in form fills if you are asking for too much data.
So keep your sign up forms short.
Well, there you go 4 golden nuggets that will definitely increase your online lead generation. That’s not enough you say? Well, it just so happens that I have 26 more for you. Just click below and get my free e-book. It contains 30 of the all-time greatest lead generation ideas. Put them to work for you today!