Your Website Should Be Working For You 24/7
We help you target your ideal prospect, attract them to your website where we build a digital sales funnel that converts prospects into customers. Healthcare organizations have the ability to educate prospects and that is how the inbound marketing process begins. It works because the first thing your prospects do is search for answers to their questions.
Define your target prospect
Before you do anything it is crucial that you have a well defined picture of your ideal prospect. When you have a well defined target you can uncover how they search for your product or services. We you uncover their pain points and the symptoms of their problem, you can attract them to your website.
Keyword research uncovers opportunities
We do deep dive keyword research to identify the keyword themes that your prospects use to find answers to their questions and to investigate what’s causing their pain points. Your solutions to their pain points and answers to their questions are the first steps to turning them into your customers. It’s important to find out how people look for you so you can be there to be found.
Attract with content marketing strategies
We attract your prospect with helpful quality content that educates them. Interact with them via social media, using relevant keywords and engaging website copy will ensure quality visitors who are looking for your services.
Tools we use to attract prospects include blogging, SEO, keyword research, social media and website optimization.
Develop lead nurturing workflows
Develop Lead Nurturing Workflows
Once we get prospects into your digital sales funnel we use content to identify when they are ready to buy and create powerful calls-to-action and offers along with high-quality landing pages and forms that will convert visitors to leads and move your leads closer to becoming customers.
Tools we use to develop leads and nurture them include landing pages, calls-to-action, strong relevant offers, effective forms and email.
Close Highly Qualified Leads
Once we have generated highly leads we turn them into your customers by utilizing marketing automation and lead scoring to identify when they are ready to buy. Content that shows the prospect is ready to buy can help us focus on the leads that are ready to close. This makes the sales process much more efficient.