Lead generation is essential for any business. Today you really need your website to be a lead generation website. When you can achieve that, you will be able to generate leads 24/7. Often business owners don’t know where to get started with lead generation ideas. So here are our favorite no fail lead generation strategies to help you get started.
No Fail Lead Generation Strategy #1: Targeting From The Start
When it comes to lead generation strategies for business, we like to start at the top, at the top of your lead generation funnel. Even at the top of the funnel, effective lead generation starts with targeting. By targeting right from the beginning you are filling the top your lead generation funnel with qualified prospects which means more qualified leads in the end.
Start your targeting by making a list of the questions your customers and your prospects ask. You can use this list to generate ideas for content that can be added to your site as page content or as blog posts. If people are asking you these questions when they meet you, then those who don’t meet you are searching Google for the answers to these questions. This is a great way to expand your visibility in Google with targeted content that will attract your ideal prospect to your website and into the top of your lead generation funnel.
No Fail Lead Generation Strategy #2: Set Your Website Up For Lead Generation
Lead generation strategies can run into a roadblock of your website is not set up properly for lead generation. You want to ensure that your website is always ready to move a visitor into your lead nurturing process. You can do this by using calls to action that offer your prospect something that they find valuable. Usually, the offer is some sort of content that helps or educates your prospect.
One great lead generation idea is to think about the type of content that attracted the prospect to your website. Offer them some additional content that goes deeper and gives them more information and helps them further. Keep the subject of this more advanced content about the same subject because that’s what your prospect was looking for originally. Stay targeted and you will always have success with lead generation.
You should also use landing pages to help convert your website visitors into prospects and leads. Landing pages are focused on getting that conversion action, whatever it may be. For example, if your offer is an e-book download, your landing page should have a headline, list of benefits to the prospect, show them how the e-book will help them, have an image of the e-book and a simple form that only asks for basic data. This will ensure that you have a high conversion rate for your offer.
No Fail Lead Generation Strategy #3: Mirror The Buyer’s Journey
The key to a successful lead generation strategy is to understand when the buyer is ready to buy. Trying to sell before they are ready to buy will result in losing the lead. The process that helps you understand what the buyer is ready to buy is called lead nurturing.
You can use a marketing automation platform such as ActiveCampaign to build your lead nurturing funnel that mirrors your prospect’s buyer’s journey. Each stage of your funnel should be targeted to the problem you solve plus that particular stage of the buyer’s journey. When you do this well you will get much better results and end up with more highly qualified leads.
To see how to mirror the buyer’s journey with your lead nurturing marketing automation funnel check out this article.
These lead generation strategies are road tested and proven effective. They are the ones we use to drive business for our clients every month. If you need help with lead generation ideas and strategies, reach out to us at Peak Inbound Marketing at (973) 770-4668. We can help.