Marketing has changed for all businesses, including plastic surgery practices. Old school tactics such as print ads, direct mail and billboards just don’t work as well as they used to.
If you want to get a better return on your marketing investment you must turn your website into a 24/7 lead generation machine.
Here are modern marketing tactics that get results now
Tactic 1 – Be There When Prospects Are Searching For You
Buyers are increasingly turning to digital devices to research their purchases. And today they are researching EVERYTHING.
Is your website set-up up to be found by people who are searching for your services? If someone is considering a cosmetic surgery procedure, they are going to have questions. If you have content on your website that answers those questions and your website is optimized for search, your content will show up when your prospects ask their questions in Google.
PRO TIP: Not sure what kind of content to create for your website that will attract your best prospects? Start by making a list of every question a plastic surgery prospect has ever asked you. I’ll bet that there are quite a few questions that most of your prospects ask.
Use those questions as the basis for some website content. Answer the questions. Go into detail. Don’t be shy. If most of your prospects are asking these questions, all of the other prospects who you’ve never gotten a chance to speak to also have those questions and they Google the answers.
Tactic 2 – Use Your Website To Get The Conversion
What is a conversion? It can be any action that you want a prospect to take. In the case of lead generation campaigns for plastic surgery practices, we would want the prospect to give us their contact information so that we can convert them from a visitor into a lead.
Many plastic surgery practices have websites that are not set up to convert website visitors into leads. Keep in mind that your website should not be like a car salesman, shouting buy me, buy me, at visitors. Instead, take the educational approach.
By educating visitors about what they’re interested in you do two things. You position yourself as an expert in your field and you build that first level of trust. Both of these are very important steps to helping you move a visitor into your sales funnel and one step closer to converting them into a lead.
PRO TIP: Create “premium content” like ebooks that give a lot of detail and value by answering prospects questions in depth. These pieces of content are seen by prospects as very high in value and they are happy to give their contact info in exchange for them.
Tactic 3 – Make Sure Your Site Is Mobile Friendly
The days of having a mobile friendly site being a luxury are well behind us. Google recently released the fact that more the 50% of all searches are now on phones. Google counts tablets with desktops and laptops, which makes sense because those screen formats are similar.
Plus, Google also penalizes websites that do not work well on phones.
At this point in time, you must have a mobile friendly website. If you don’t, you are losing business to your competition, guaranteed.
You should be able to very clearly read the text on your site on a phone. The other thing that you should be able to to is fill out a form easily without having to pinch and zoom. If your prospects have to work to fill out your forms, you will lose them. Any impediment will cause them to leave your site and move on to your competition.
PRO TIP: You can see how your website looks in every browser out there, including all the various mobile phones at https://www.browserstack.com/. Check it out for free.
For your plastic surgery practice marketing you need to think digital first. The opportunities are limitless. You just need to get started.