Inbound Marketing Puts You In Front of Buyers When They’re Ready to Buy
Inbound marketing puts you in front of buyers when THEY are ready to buy and that gets you more highly qualified leads.
Attract
Identify who your ideal customer is and attract them by writing helpful quality content for them in your blog. Interact with them via social media, using relevant keywords and engaging website copy will ensure quality visitors who are looking for your services.
Tools for the Attract stage include blogging, SEO, keyword research, social media and website optimization.
Convert
Use content to identify when a prospect is ready to buy and create powerful calls-to-action and offers along with high-quality landing pages and forms that will convert visitors to leads and move your leads into the sales funnel to become customers.
Tools for the Convert stage include landing pages, calls-to-action, strong relevant offers and effective forms.
Close
Once you have generated leads you need to turn them into customers by developing workflows and utilizing marketing automation to nurture your leads and walk them through the sales funnel so that you end up with highly qualified sales-ready leads.
Tools for the Close stage include email marketing, lead nurturing workflows, lead scoring and marketing automation.
Delight
After you have closed a customer, you can turn them into a promoter for your company. The way to do this is to answer their questions, solve their problems and help them reach their goals. As you develop your relationship with your customer they will begin to promote you to their circle of contacts.
Tools for the Delight state include email newsletters, social media and include them in special opportunities for customers only.
We are an inbound marketing agency and Certified HubSpot Partner Agency. We focus on your digital goals and challenges and develop a customized inbound marketing strategy that will generate leads and help grow your business.
If you want to get more visitors and convert them into qualified leads, inbound marketing is the answerLet Peak Inbound Marketing build a customized game plan for success.
