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Peak Inbound Marketing

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  • Call Us (973) 770-4668
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Pay Per Click Advertising – PPC

PPC or Pay Per Click Advertising is a great way to get immediate traffic to your website and build a successful lead generation campaign.

You can utilize various platforms for PPC, platforms like Google AdWords, Facebook, Twitter, LinkedIn and Instagram. But, don’t start a PPC campaign without a strategy. Without a strategy, you will spend a lot of money and see little return.

Peak Inbound Marketing can build a customized PPC strategy that will maximize the ROI on your PPC ad spend.

Get Started With PPC Advertising

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Effective PPC Advertising Campaigns Get You Business

We start with strategy. Who is your ideal prospect? What kind of offer will be the most effective in generating leads? What is the best platform for your business to get better ROI with PPC?

Define your target prospect

Before you do anything it is crucial that you have a well defined picture of your ideal prospect. When you have a well defined target you can uncover how they search for your product or services. When you uncover their pain points and the symptoms of their problem, you can attract them to your website with targeted PPC ads.

Which PPC Advertising Platforms

Will your offer work best on Facebook, Google Adwords or maybe LinkedIn? Well, it depends. It depends on a variety of factors including your target audience, your offer and your landing page.

We help you identify which platform is best for your business and your particular offer.

PPC – Pay Per Click Advertising Strategy

We specialize in creating custom strategies for Pay Per Click Advertising that will meet your digital goals. We focus on targeted efforts that will maximize your advertising ROI. From audience selection to ad creative to landing pages that are built for conversion, Peak does it all.

PPC Ad Campaign Execution

Once we have a strategy we move into execution. Initially we test to see which parts of the strategy work best. As we start to get results we look for various ways to optimize the PPC advertising campaign. Methods of optimization will vary depending on the platform. But we are always focused on maximizig your advertising ROI.

Pay Per Click Advertising Reporting & Analysis

The most imprtant part of any pay per click advertising campaign is the evaluation and analysis of what’s working and what’s not working. At Peak Inbound beyond the click all the way to the conversion to evaluate the success of your compaign. Clicks are awesome, but if you’re not getting business from your campaign, you’re wasting money.

Start getting more business with Pay Per Click Advertising

We offer complete development, execution and analysis of a customized PPC advertising strategy for your business.

Pay per click advertising can be complicated and overwhelming. The last thing you want to do is set it and forget it. Invest in your business by leaving it to the professionals.

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