How SEO Works
Search engine optimization works by ensuring that your website is set-up to work well with the search engines. The technical html that makes up your site, your website’s content and off site factors like links and social signals all contribute to how visible your site is in search.
Define your target prospect
Before you do anything it is crucial that you have a well defined picture of your ideal prospect. When you have a well defined target you can uncover how they search for your product or services. When you uncover their pain points and the symptoms of their problem, you can attract them to your website.
We do deep dive keyword research to identify the keyword themes that your prospects use to find your solutions. As the search engines get smarter they are starting to understand the meaning of words, so we work in keyword themes. Our keyword themes consist of multiple phrases that mean about the same thing.
There are certain elements of your website’s HTML code that are evaluated by the search engines. We analyze these elements and optimize them for the targeted search keywords for that page of your site. We work with you or your web developers to make the necessary changes to make your site more search engine friendly.
Inbound links are still one of the most important search engine ranking factors. Links can be generated in many ways, but you have to be careful because spam links can kill your website’s search visibility. We build relevant links through citation building (think online phone books), analyzing who is linking to your competition and by identifying opportunities to have your content published on other websites.
Activity and interaction on social media are also ranking factors, a great way to get inbound links to your content and are helpful in driving traffic back to your website. We will work with you to maximize your interaction on social media and show you how to build a following by delivering valuable content and taking advantage of the activity around trending topics.
Let Peak build a custom SEO strategy to make your business more visible online
We also specialize in Search Engine Optimization for website redesigns. It is imperative that SEO work be done before a website is redesigned. SEO keyword research often uncovers new ways to reach your ideal prospect. Those ideas may result in the need for additional pages to the website. It’s always more cost effective to change the site’s architecture before the site is built. The most expensive phrase we hear is “We’ll SEO the site later.”
SEO for business is complicated, time-consuming and constantly changing, let Peak Inbound Marketing handle it for you and grow your online visibility