We Manage Social Media For You
We start with strategy. Who is your ideal prospect? Which platforms are they using? How do they like to engage with brands like yours? We help answer these questions. Make sure your accounts are set up properly and that you have content of value to share with your prospects.
Define your target prospect
Before you do anything it is crucial that you have a well defined picture of your ideal prospect. When you have a well defined target you can uncover how they search for your product or services. When you uncover their pain points and the symptoms of their problem, you can attract them to your website.
Which social media platforms
It seems like every couple of months there are new social media platforms. Which ones should you worry about? We help you identify where it makes business sense to put your social media efforts and we build a strategic plan for engagement. Of course you need to have content that your prospects will find valuable and that’s a key part of our social media strategy.
Custom content for social media
We also specialize in creating custom content targeted to your ideal prospect. People engage with content on social media when they find it valuable. A strategy that creates content for your prospect that answers their questions and solves their problem is a key to success for business social media. We create a targeted 3 month content calendar and customize the posts for each of your social media platforms.
Social media influencer program
Don’t forget the social part of social media. We build digital relationships that lead to a larger audience for your content. We identify social media users who have a substantial number of followers, a tendency to share content similar to yours and interact with other regularly. We build a digital relationship with them and ask them to share your content. This leads to more followers and more traffic to your website.
Social media advertising
Social media platforms like Facebook, Twitter and Instagram have robust advertising platforms that allow you to target your content and really amplify the visibility to your ideal prospect. And since you only pay when someone clicks on your ad, it’s a cost effective way to ramp up visibility for an offer or a contest. When you combine social media ads with targeted and conversion focused landing pages, you get even better results.