Every business in the world wants an excellent landing page that is rich with SEO to draw in new clients and to rise in search engine ranking. When it comes to architecture websites, this is just as important, but your structure and design is paramount. If you think about what you do, both as a firm and as an individual well-trained in architectural design, you realize that your architecture website must speak volumes about your originality and designmanship.
However, your potential clients need a little more than a rich architecture website design to draw them in. You’d render the best blueprint for your client, so why not build the best architecture website to show off your talent? Here are a few simple ways to help improve your firm’s landing page, both in ranking and with your clients.
Beware of Simple Design Errors
Perhaps you and your web design team have put in countless hours ensuring that yours is one of the best architecture websites out there, but you’ve forgotten a few simple tips and tricks that make all the difference for the end user. First, responsive design technology is king. You want to build a site that is accessible for all users. More and more clients are using their smartphones, tablets, and other mobile devices to buy, sell, and make important choices. A fatal error is having an architectural website that is optimized only for viewing on a laptop or desktop. Studies show, if a site isn’t mobile-friendly, users dump it and move onto something else. Quickly.
A good web design team will have multiple landing pages, all multi-linked to one another, and that all appear separately in a search engine. For example, you may notice some of the most popular websites in the world all encompass the first several search results when you’re searching for something in their genre. That is the beauty of multiple well-done landing pages.
Make Sure You Have An Architecture Website Landing Page That Converts
When potential clients arrive at your architectural website, you want the end result to be a conversion. You’ve put in all this hard work to get folks here, and now it’s time to make sure they stay. There are a few key elements of simple website design that can help ensure this:
- A catchy title. Make sure your title is bold, interesting, and stands out.
- Subheaders that matter. People have a tendency to skip the fine print, so make sure your subheaders draw the reader in, so they want to read more.
- Photos that explain you. Whether you incorporate your own designs or use stock photos, pictures can often say more than words can about who you are and what you do, particularly for an architecture website.
- Method of contact. If they can’t contact you from your architecture website landing page, they’ll likely move on.
More Than Quality Web Design
Architecture websites need to have more than an aesthetically appealing layout with hip, interesting designs. It needs to be easy to navigate, and it needs to be easy on the eyes. Make sure you’re using colors that are easy for everyone to see, no matter what device they’re on. For example, a light blue font on a white background is a poor idea. That’s exceedingly tough to see on a 6-inch smartphone. Also, no matter how interesting or compelling your content and images are—if load times are too long—users will exit, plain and simple. This is another great reason to have multiple landing pages on your architecture website—offer short, snappy load times with each page, and make sure it’s easy to navigate as users move from page to page.
Multiple Landing Pages
There’s no rule that says you need only one landing page. Perhaps you have several divisions of your company or offer myriad design services. It’s perfectly okay to have one landing page and architectural website in which these services are listed, but if you make each page a landing page, you broaden your digital reach. This is a quick and easy step to bump yourself up in the world of website rankings and SEO, making you more visible to who matters most—the potential client.
Information is Essential
The end result you want after someone visits your architecture website is to request more information. How can I retain your services? How much does it cost? What services do you provide? If your contact information is not readily displayed (in multiple areas) on your landing page, an end user is not going to hunt for it. They may move on to someone else. You want click-to-call phone numbers, web forms, and contact information displayed prominently throughout the architecture website.
So, to recap, the top 5 steps you should do for the best architecture website include:
- Use responsive design. Use your design skills to make the pages aesthetically pleasing.
- Use impactful titles and subheaders to get potential clients more interested so they convert.
- Use easy-to-see colors. Make sure load times are speedy.
- Make multiple landing pages for your architecture website.
- Display your contact information prominently.
This post courtesy of MDema Inc.