Why is Google search optimization is so important to business? Google announced that they process over two trillion searches a year. That breaks down to billions of searches every day. That means that every day someone is searching for what your business does. Are you the one they’re finding? If not, your competition is happy to have the business.
Google search optimization is the process of making sure that your website is being found when people search for what you do. Optimizing your business website does include some technical work but there are also many things you can do yourself to optimize your website for search.
Google Search Optimization Tip #1
Focus content on your website on helping your prospects instead of selling them. This may not seem like a real search optimization tip, but it is. Here’s why. By creating content on your website that helps your prospect and answers their questions you are optimizing your website for the types of things your prospects are searching for in the early stages of their buyer’s journey.
If you made a list of all the questions you get asked by a prospect you’ll find that many of those questions are asked by almost all of your prospects. So if everyone is asking you those questions when they meet you, that means that all those people you haven’t met are Googling those questions. By creating content that asks and answers these questions, you are optimizing your site for those searches. Google search optimization is about content first.
The added bonus is that helpful content is perfect for the first stage of the buyer’s journey. So by adding some content to help with search optimization, you’re also building the first stage of a lead generation machine. To see more about lead generation read this.
Google Search Optimization Tip #2
This one is quite simple. Make sure that you fill in all of the fields in WordPress or your website’s content management system. Some of those fields are very helpful in Google search optimization. For example, when you upload a new image into WordPress it leaves out a valuable SEO opportunity. By default, WordPress does not assign an alt tag to your images. This tag is supposed to help Google understand what that image is. Images often come up in search results. So we always recommend filling in the alt tag. Include a keyword if possible but don’t force it. The alt tag should describe the image.
Google Search Optimization Tip #3
Link to stuff. It is a good thing in terms of search optimization. Don’t worry about people leaving your site. The internet is built to bounce, people going between websites. If you link to other content in your site or outside your site and that content has value to your visitor, Google likes that. Don’t be afraid to link out to other content of value. Like we’re linking here to this article about local SEO tips.
Focus on attracting the right people and getting them to engage with you and become your customers. Don’t worry about an outbound link on a blog post.
Google Search Optimization Tip #4
Track your numbers. The best thing about digital marketing and search engine optimization is that everything is trackable. Here are the tools we use and what we like to track to help improve SEO.
Google Analytics – It shows you all of the traffic to your website, where it came from and where it went. You’ll look at basic broad numbers like users and page views, sources of traffic like organic search or social media and average pages per visit. If you get more advanced you can set conversion goals and also use UTM codes to track clicks on your email efforts. Look at these numbers every month and track them over time.
Google Search Console (Formerly Google Webmaster Tools) – Google Search Console is a bit more advanced than Google Analytics. It will show you how your website ranks in Google and how many times your website shows up in the search results and is clicked. Plus Google Search Console will also tell you if Google sees problems with your website that you should fix.
These days everyone turns to the Internet first to get answers with questions and help with their problems. If you’re not there for your prospects when they are searching for what you do, you are losing money.